The campaign officially launched on 14th December 2020 runs until 31st January 2021.
Mutimura Benjamin, Chief Commercial Officer at BK explained that the campaign is aimed at increasing customers' penetration into cashless payments.
'We recently run a campaign dubbed 'Si Ngombwa Cash' to drive customers into cashless payments. The prizes align with similar initiative to encourage them to go cashless and embrace our reliable and safe cards used everywhere,' he said.
Embracing cashless payment is one of key strategies to control the spread of Covid-19 pandemic which has affected the world in many aspects.
Mutimura explained that using MasterCard would contribute a lot to controlling the spread of the virus.
'We strongly encourage customers to take advantage of MasterCard to abandon cash payments for cashless. They are reliable and enable fast transactions,' he noted.
Throughout the campaign, customers who perform single transactions worth Rwf25,000 and above using their BK Mastercard debit or credit cards online or via Point of Sale (POS) will stand chance to win different prizes.
Prizes including laptops, shopping vouchers and motorbikes will be awarded on weekly basis while a Mahindra KUV 100 NXT car, which is the grand prize of the campaign, will be given out at the end of the campaign.
IGIHE
Source : https://en.igihe.com/news/article/bk-drives-customers-into-cashless-payments-with-bigger-rewards
